Using Colour Psychology to Choose Paint Colours

samples and swatch

An interior painting project can seem like a daunting job with so many things to decide on, not the least of which is the actual colors you want to use. You can find plenty of guidelines on “ideal” paint combinations and color schemes. A guideline to making paint choices very personal is this: color your home with your feelings – or the feelings you wish to bring about.

Colour psychology is a fascinating field that has shown how certain colors relate to certain moods, feelings and ideals.  The list below contains most of the standard colors and a little explanation about what they are thought to represent. When painting your home’s interior spaces, consider adding some of the colours and feelings that you connect with most strongly.


Ever wonder why blue is consistently the most popular colour? It’s probably because blue and its variants represent calm and cool, sky and heaven. Blue is connected to traits such as trust, loyalty, friendliness and strength.


For relaxation and calming, it’s hard to beat green in its multiple varieties. Psychologically, green relates to harmony, joy, inner peace, balance and stability. It’s one of those all-around “feel-good” colours.


Endless summer days, inspiration, happiness and optimism are yellow’s psychological matches. Yellow also creates a feeling of new ideas and new possibilities.


This is the colour of the imagination. It’s also the colour we associate with wealth, royalty and luxury. Psychologists believe that people who love purple tend to be romantic and creative.


Brown relates to the earth and all that is natural. Groundedness, contentment and security are among the emotions brown shades can bring about. Brown also points toward comfort and simplicity.


Why is red used so often in advertisements and product-packaging? Because it’s the colour of excitement and stimulation. Red is passionate, attention-getting and very outgoing.


A cousin of red, pink can be hot but with a softer, more feminine air. Pink is passionate in a thoughtful and subdued way. Lighter shades of pink bring about a gentle mood, while darker shades add intensity.


Orange is the colour of enthusiasm and vibrancy. It also relates to friendliness, balance, warmth and appetite.


Like purple, silver relates to riches and prosperity. Silver shades can make one feel surrounded by all the good things in life, and its clean tones tend to be empowering and motivational.


This colour points to intelligence and self-discipline. Gray is warm and inviting, never offensive, and like white, it is easy to match with other colours.


If you’re into mystery, power, elegance or high ambition, black is a good colour for you. Too much black can be overpowering, but used judiciously, it can set an unmistakable mood.

Whitesamples and swatch

White has always been the colour of purity and cleanliness. It can make living spaces feel cooler and more stable. White is one of those shades that blend with most any other shade.

This list of colours with their related feelings and ideals can help you devise a colour scheme for painting your home that will express who you are and how you like to live. If you’ve got a good idea of your favourite colours but aren’t excited about doing the actual painting work, Call on EastCoat Professional Painting to take up the task.